With a BA in Media Studies and Filmmaking and over 25 years of experience in traditional and digital marketing, Marcelina Robledo knows that even the most amazing movie needs an audience to bring it to life. Since 2020, she has participated in programming powerful indie films for the Over-the-Rhine International Film Festivals. For the LightReel Film Festival in 2026, she shifted from programming films to filling seats, using smart marketing to turn online buzz into ticket sales.